Despite being a leader in Perth’s rail infrastructure and maintenance sector, PRM’s digital presence didn’t reflect its industry impact. Alongside an exciting brand launch, PRM needed a website that would capture its expertise and authority while delivering a compelling, modern experience. The goal was to create a bold and engaging platform that aligned with its new messaging and reinforced its position as an industry leader.
The site’s design embraces industrial motifs while maintaining clarity through spacious, digestible content layouts. Strong typography and a balanced use of light and dark elements from the brand palette create an impactful yet highly functional web experience. This visual contrast enhances readability while reinforcing PRM’s confident and dynamic identity.
To ensure long-term usability, I adopted a modular, component-driven approach. This allows both the agency and PRM’s in-house team to manage content seamlessly within WordPress, balancing flexibility with performance. The result is a site that not only looks great but is easy to maintain—helping PRM continue to make an impact both online and on the tracks.
