Utilising a heavily customised theme, I created a sleek storefront focused on high-quality content, muted typography, and a clean, minimalist aesthetics. The design allows the products to take center stage, creating an intuitive yet immersive shopping experience tailored to Yazana’s audience. Smooth navigation and subtle interactions enhance engagement without overwhelming the user.

To elevate personalization, key integrations were implemented across marketing channels, ensuring a seamless and cohesive customer journey. From dynamic product recommendations to streamlined checkout flows, every element was designed to foster brand connection and drive conversions—delivering an experience as elegant as the fashion itself.